Drive leads & conversions.
Local SEO
I help contractors increase calls by ranking higher on Google.
Conversion Rate Optimization
I help contractors convert more organic traffic from Google.
Content Marketing & SEO
I improve website engagement through strategic, empathy-based content.
Web Strategy & User Journey
I obsess over nuance and details
The Boost Podcast
We interview leaders & innovators involved in transactions in home services. We explore their personal journeys through buying, selling, and succession planning.
We don’t hold back and cover the good, the bad, and the ugly…
Our guests include HVAC contractors, Roofing contractors, Garage Door contractors, Plumbing contractors, any many more…
If you have participated in buying, selling, or any part of a transaction in home services, we’d love to talk.
Please give it a spin on your favorite podcast platform or subscribe on YouTube
DM me on FB, IG or Twitter if you’re interested in be a guest.
A few images.
Photo Credit: Sean Foster
Photo Credit: Flora Nájera
Some of my results.
Local SEO for an HVAC company
Improved an AC Company in Florida by 99%, including 21 keywords ranking in the Top 10 on Google Maps
Local SEO for an HVAC company
26 top 3 keywords in Google’s Local Pack for air conditioning repair and installation
Local SEO for an HVAC company
From 0 to 68 top ten Keywords on Google Maps
Google Business Profile Optimization
50 to 150 GBP Reviews in 3 months
Popular Blogs penned by me.
7 Summer HVAC Ads to Capitalize on the Increased Demand
The HVAC marketing strategy Apollo Home used to hit $19M ARR
The Complete HVAC Marketing Guide You Need To Get More Customers
10 HVAC Advertising Ideas Proven to Get More Customers
18 Best HVAC Websites Examples to Emulate for More Leads
6 Spring HVAC Ads Ideas to Capitalize on the Transitional Season
About me. Quick & dirty.
Born and raised in Michigan, I graduated from Earnest W. Seaholm High School before attending the University of Michigan, where I delved into Computer Science. I was in Pasadena in 1997 when the Wolverines clinched the National Championship. My academic journey also took me to Sicily for a study-abroad stint, during which I participated in exciting archaeological excavations, unearthing a necropolis and Bronze-age tombs. This experience fostered a deep appreciation for Classics and Archaeology.
Following university, I relocated to Chicago, where I met my wife. Together, we are proud parents of three wonderful daughters. Our family adventure later led us to Cincinnati.
My business partner, Fred Simmons, and I have collaborated on numerous businesses, including a content management system, a membership software platform, and a payment button service.
In 2003, we co-founded Gulo Solutions, with me taking on the role of Chief Marketing Officer and Fred leading as the Director of User Experience.
Shortly after the 2008 financial crisis, my interest in digital marketing, and I’ve been captivated by it ever since.
Today, my passions lie in data and analytics, and helping websites achieve greater organic traffic and engagement, whether that translates into leads, purchases, or pages per session.
In mid 2023, we founded Lokal – Digital Marketing Built for Home Services.
Lokal is dedicated to redefining the industry for home service companies, we work with HVAC, Plumbers, Garage Door, and . Our team of extraordinarily talented marketers approaches digital marketing from a holistic and innovative perspective.
- Be Original.
- Be Creative.
- Be Extraordinary.
- Be Better Everyday.
Lokal’s mission is to generate and capture demand for local home service businesses. We drive growth-focused digital marketing campaigns that exceed our clients’ objectives by:
- Reducing friction
- Increasing online visibility
- Converting more customers
Our success stems from our team’s collective 20+ years of experience, expertise, authoritativeness, and trustworthiness.
At Lokal, we consistently deliver results that empower home service businesses to thrive in an increasingly competitive digital landscape.
Zachary T. Wilson 